People have been asking how Tellurium Q® came about and what we are doing to make our products work so differently from what is currently available. His has caused us problems because there are trade secrets and production methodologies that we do not want to share with our competitors. I think that sometimes we are too much on the side of caution and that causes reviewers and our distributors a little problem.

What do they say? What is the story to give our customers, a hook, a reason to listen when there are so many companies claiming big things? Why should people believe that we have a genuinely different approach? Yes, a client can hear this is true within seconds of listening, but the big problem is giving people a reason to want to look to have not yet listened to the cable.